
Overview
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Details
- Director
- Gary Hustwit
- Writer
- N/A
- Original Language
- English
- Budget
- N/A
Cast
Alfred Hoffmann
David Carson
Manfred Schulz
Massimo Vignelli
Matthew Carter
Michael Bierut
Mike Parker
Neville Brody
Rick Poynor
Wim Crouwel
Keywords
advertising
designer
font
graphic design
modernism
typography
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